The 10 most important steps to get your site to top the search results in Google, you did not design your website to leave it to the second search results pages! For higher visits to your site and more customers for your business, your site must be in the first search results in Google.
In order to be able to develop the best plan for Google’s search results, you must first know how Google arranges the appearance of websites on the search results pages.
How does Google rank websites in search results pages?
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Nobody knows exactly what Google’s strategy is for ranking sites in search engine results pages. Because, besides being undetermined, it is always in constant evolution and change.
But one thing is for sure that Google ranks sites in search engine results pages on the basis of which is the value to the user!
The more useful your site is to the visitor and provides him with real value, the longer he will spend browsing the site. Thus, Google concludes that your site is very useful to the user, helping to place it in a higher rank in the search engine results pages.
The “value for the user” on your site can be useful information that the user was looking for and found only with you, or attractive images on the site, or a smooth and enjoyable browsing experience, and so on.
Many steps, but simple, once you know and implement them, you will be able to top the results of the Google search engine.
The 10 most important steps to get your site to top the search results in Google
Improve User Experience UX
Nothing attracts a customer to keep browsing a site more than a great user experience!
User experience is the total user experience and feeling when visiting, browsing and engaging with your website. You may enter a website that is full of pop-up ads and whenever you click on the white space it takes you to a series of other windows. Or you enter a site to read an article and you find it is a block of words without coordination or planning. Or you open the website on the mobile browser and find that it is not compatible with it. You choose to close the site and look for another. In this case, the search engines will record that your site is difficult to use and delay the site’s ranking on the results page.
Improving your user experience will greatly increase your site’s ranking in Google results pages. Therefore, I care about designing your website pages to be attractive and easy to deal with, as well as the locations and shapes of the call to action buttons, colors, blank spaces, images, and everything that provides the user with the best browsing experience on your site.
Pay attention to choosing relevant keywords
If you were to ask about the first step to SEO for your site it would be “keyword research”.
Choosing the right keywords for your site’s domain is the key to your site’s ranking in search results. You know the keywords most relevant to your niche from keywords research, but be careful not to target keywords that bring you competitors instead of customers. Therefore, it is best done by SEO specialists.
Make sure you add good content
By good content, I mean that the user finds value when they visit your site so that they become a customer. Whether it is a landing page or a blog article, the user must find value in it in order for the Google rating of your site to rise and thus be able to lead the search results in Google. Quickly answer the user’s question, put in front of him the information that he is looking for easily, and tell him via the call to action what the next step he should take and other things that will make it easier for him to benefit from his presence on the site at this moment.
Pay attention to the appearance of the keyword in the URLs
Each page of your website has a different URL. Google ranks search results and ranks the appearance of sites based on them. In order to top Google search results, make your website URL short, readable, and contain the keyword.
Pay attention to the appearance of the keyword in the Alt text
In addition to the normal Google search, there is the image search, which is another opportunity for your site to appear at the forefront of search results. Besides using high-resolution images within your website, there is alt text or alt text. The benefit of the alt text for the image or the alt text is that it helps your site to lead the search results with images in Google. Take care to add alt text to each image within your site and make sure to put the keyword inside the alt text.
Distribute the keywords throughout the article
Maintain a good keyword rate within the content, let it be an article. Google has many criteria for ranking your site in search results. One of the most important is the density of keywords within the content. How does Google know that this article on your site is talking about a specific topic without telling it? Keywords within the topic tell Google this. It is true, the higher the percentage of keywords within the article, the better, but beware of becoming useless fillers. Maintain a coherent context for your topic and include the keyword in useful sentences without fillers.
Use synonymous keywords
In addition to the main keyword, also use synonyms. Synonyms cover all the words that visitors might search for a particular topic. Try searching for the keyword in Google, you will find the corresponding keywords in the search suggestions. Add these words in your content in a consistent context to enhance its value and the user finds answers to all his questions with you.
Make sure to write a meta description or meta description
A basic thing that many overlook, but those who know it well know that it is a difference in the top of Google search results. Meta description is a line that appears under the article title in search engines that gives an overview of the article’s content so that the user decides whether to click on the site and read its content or not. Therefore, it is your opportunity to attract the user before he goes to another site on the same page.
Write an attractive meta description that contains the keyword in a logical and consistent context and is no longer than 155 to 160 characters.
Add high credibility external links
External links enhance the weight and credibility of your website and thus Google classifies it as valuable content and raises its ranking in search results provided that they are sites of high credibility and a reliable reputation.
Constantly checking the site and fixing its problems
In addition to the content, Google takes the performance of the site as a primary factor in the ranking of Google search results. The performance of the site includes the speed of loading the site and its pages, the speed of browsing, and the safety of its elements, including images, videos, and links. In order to be on top of Google search results, check your site frequently to discover problems and solve them quickly. Or request a free SEO check of your site from the SEO team at Code95. Request a free examination now.
Google search results are possible if you follow these steps, follow your site regularly and work around what might be delaying its appearance in search results. This will take time, but you will be happy with the results when your site appears in the first search results, attracts customers, and achieves your goals with it.