Top 7 reasons to start marketing through podcasts in 2022, marketing through podcasts may be a somewhat new term for you or all of us as Arabs, but it is the solution to many of the problems we face, and therefore you certainly know that there is intense competition in all marketing channels The electronic platform, whether social media platforms, search engines, or others, and that it is becoming increasingly difficult to stand out amid this fierce competition.
What is podcast marketing?
Podcasting is a form of Content Marketing in which you try to achieve your marketing goals through podcasts or podcasts.
Top 7 reasons to start marketing through podcasts in 2022
There are many reasons why podcast marketing is a necessity these days, and they are:
Audio content creates massive interaction with your customers
Podcasting creates a unique form of customer communication that no other marketing medium or channel can provide you, it is the easiest way to create a human connection with your customers.
A human voice makes listeners feel like they know you and your brand, and makes them more responsive and moved to what you are talking about.
Podcasts will help you create or strengthen your brand
Marketing through podcasts will make it easier for you to create your own online authority among competing brands.
He can do this in several ways, the most important of which, in my opinion, will enable you to provide a benefit and value that is not possible in any other marketing medium, such as social media platforms and YouTube.
Marketing through podcasts will make it easier for you to reach new customers
You want to reach a lot of customers, right? You try through sponsored ads or various forms of content marketing, but it’s getting more and more difficult and more and more expensive every day.
Don’t worry marketing podcasts will help you reach many other potential customers especially younger and younger ones, knowing that the number of podcast listeners is increasing every year at a very large rate.
And these clients are not any clients, they are usually from the upper middle classes of the societies, which have money willing to pay them.
Podcasting is easy and inexpensive
It’s easy to start your own podcast or your own business, you don’t need a lot of equipment and the whole thing probably won’t cost you more than $100 to get started professionally.
This is why many medium and small businesses start their own podcasts and get better results than many large corporate campaigns that cost thousands of dollars.
Podcasts can bring a lot of traffic to your website or company website
Podcasts can be the way to easily get a few thousand visits per month, simply refer to your site or blog.
Or even provide resources, such as infographics, e-books, or others that listeners can get by visiting your company link in the description.
The advantage here is that this episode or sources will forever bring you traffic, unlike ads whose results stop when it ends.
You can reuse your podcast content
Content repurposing is one of the most important things when it comes to content marketing.
You can use the same content and transfer an episode of a podcast or article with more than one image on different marketing platforms without bothering to create completely new content for it.
Podcasts May Help You SEO
Marketing through podcasts is not only a form of content marketing, but it can also help you with the SEO of your website or your company’s website.
By using the right keywords, and linking your podcast to your site, podcasts and episodes can help you top search engine results.
How do you get started with podcast marketing?
In order to start your podcast, you have to do 10 basic things:
- Choose a domain or niche for the podcast.
- Choose a format for the podcast.
- Give the podcast an appropriate name.
- Podcast logo design.
- Write a podcast description (and future episodes).
- Purchase the tools you need to get started.
- Choose a host for the podcast.
- Record your podcast.
- Editing of podcasts.
- Marketing for podcasts.